eventOS by Triana Jewell
I build global events and the systems that make them possible.
From iconic cultural venues to complex multi-market programs, I build event strategies, experiences and operating systems designed to work at global scale - across brand, growth, executive engagement and revenue.


Hi, I'm Triana.
I'm a global events leader building experiences at the intersection of brand, growth and revenue.
I've spent my career creating and scaling programs across markets, formats and cultures — from intimate executive experiences inside iconic institutions to major global programs spanning cities and continents.
Along the way, I became just as focused on what happens behind the experience: the operating models, systems, technology and teams that make ambitious events possible at scale. That's where eventOS came from.
Selected Work
A selection of global experiences, owned events and programs I've led across markets, audiences and formats.

The Pitch · Global
Global Startup Investment & Brand Platform · 7 Cities

Big Deel London · London
Flagship Customer Experience

Global Kickoff · Dubai
Global Company Kickoff

British Museum · London
Customer Experience · Cultural Experience

MoMA · New York
Customer Experience · Cultural Experience

Eiffel Tower · Paris
Brand Experience · Customer & Prospect Engagement

Deel After Dark · San Francisco
Brand Experience · SF Tech Week
Speaking

Global Events Aren't Scalable - Until You Build the Right Operating System
CEMA Summit · Toronto · 2026
A keynote on what it actually takes to scale ambitious global event programs and the systems, decisions and lessons behind the finished experience.
Explore speakingeventOS
The system behind the experience.
eventOS turns lessons from building and scaling global event programs into practical frameworks, AI tools, playbooks and resources for teams that want to operate smarter and scale more effectively.
Explore eventOS